Pre-Marketing
- Understand your business and operations
- Determine your risk tolerance
- Review your current insurance program
- Analyze loss history and experience modifier
- Evaluate safety procedures and risk controls
- Identify opportunities for risk improvement
- Build a clear and structured narrative to present your account
Marketing
- Identify and approach appropriate insurance carriers. This applies to all marketing efforts because if multiple agents approach the same carriers, market access becomes limited, and the process becomes more difficult.
- Present your account in a consistent and accurate manner
- Manage the quoting process
- Maintain control of market access
- Evaluate options based on structure, terms, and conditions
Post-Marketing
- Present and review proposals with you
- Discuss coverage structure and options
- Bind and implement the program
- Handle policy changes and adjustments
- Monitor and refine your program over time
